E-commerce Conversion Campaign – 8.4x ROAS
Triosole / Ajmal
Generated 24 website purchases with PKR 144,000 in attributed return, PKR 714.19 cost per purchase and 8.4x purchase ROAS.
Challenge
The campaign focused on direct online footwear purchases.
Strategy
Optimized the campaign for website purchases and evaluated purchase ROAS.
Execution
Ran a purchase-focused video ad during the August 2024 campaign period.
Outcome
Meta attributed 24 purchases and PKR 144,000 in return at 8.4x ROAS.
Key Deliverables
Conversion campaign, video ad, purchase tracking and ROAS reporting