Diagnostic Lab Multi-Channel Acquisition Campaign
Alkhidmat Raazi Hospital Islamabad
Across selected campaigns, Meta reported 1,895 WhatsApp conversations and 42 website purchases. Based on the user-provided estimate that calls cost 1.2 times more than WhatsApp conversations, visible call-campaign spend indicates approximately 1,210 calls, for about 3,105 direct enquiries in total.
Challenge
The laboratory used multiple conversion paths, including calls, WhatsApp enquiries and online purchases.
Strategy
Separated campaigns by conversion action and tested video, image and collection formats.
Execution
Managed selected campaigns with a combined reported spend of $2,441.14 and 1,536,922 reach.
Outcome
Reported results included 1,895 WhatsApp conversations, 42 website purchases and an estimated 1,210 calls based on the stated cost relationship.
Key Deliverables
WhatsApp campaigns, call campaigns, purchase campaigns, creative testing, performance reporting