Dental Patient Enquiry Campaign
Alkhidmat Raazi Hospital Islamabad
Generated 1,381 WhatsApp messaging conversations from $54.78 in spend at an average cost of $0.04. Video ads produced 1,213 conversations and outperformed the carousel ad set.
Challenge
The campaign needed local dental patient enquiries at a low cost.
Strategy
Tested video ads against carousel creatives with WhatsApp as the conversion destination.
Execution
Ran two ad sets with separate budgets and compared cost per messaging conversation.
Outcome
Video ads generated 1,213 conversations at $0.04, while carousel ads generated 168 conversations at $0.07.
Key Deliverables
Video ads, carousel creatives, campaign setup, optimization and reporting
