Nonprofit Fundraising and Awareness Campaigns
Campaign examples include 1,736,233 reach from $55.75 in spend, 80 add-to-cart events at $1.76 each and 10 checkout initiations at $7.43 each.
Challenge
Nonprofit campaigns required both large-scale awareness and measurable donation-funnel actions.
Strategy
Used reach, messaging, add-to-cart and checkout objectives for different fundraising stages.
Execution
Produced Zakat video ads and ran awareness and conversion campaigns.
Outcome
The portfolio includes a 1.736 million reach campaign and donation-funnel campaigns generating add-to-cart and checkout actions.
Key Deliverables
Zakat ads, TVC, reach campaign, donation-funnel campaigns and reporting