Footwear Retail WhatsApp Campaign
Foot and Leather
Generated 298 messaging conversations from PKR 10,000 in spend at an average cost of PKR 33.56, with 44,680 reach and 59,488 impressions.
Challenge
The campaign aimed to generate direct product enquiries for a footwear and leather brand.
Strategy
Used message-focused product ads and tested multiple promotional creatives.
Execution
Ran three ad sets and optimized against messaging conversation cost.
Outcome
The campaign generated 298 messaging conversations at PKR 33.56 each.
Key Deliverables
Product ads, WhatsApp campaign, optimization and reporting