Diagnostic Lab Multi-Channel Acquisition Campaign
Across selected campaigns, Meta reported 1,895 WhatsApp conversations and 42 website purchases. Based on the user-provided estimate that calls cost 1.2 times more than WhatsApp conversations, visible call-campaign spend indicates approximately 1,210 calls, for about 3,105 direct enquiries in total.
Across selected campaigns, Meta reported 1,895 WhatsApp conversations and 42 website purchases. Based on the user-provided estimate that calls cost 1.2 times more than WhatsApp conversations, visible call-campaign spend indicates approximately 1,210 calls, for about 3,105 direct enquiries in total.
The Challenge
The laboratory used multiple conversion paths, including calls, WhatsApp enquiries and online purchases.
Our Approach
Separated campaigns by conversion action and tested video, image and collection formats.
What We Delivered
Managed selected campaigns with a combined reported spend of $2,441.14 and 1,536,922 reach.
The Outcome
Reported results included 1,895 WhatsApp conversations, 42 website purchases and an estimated 1,210 calls based on the stated cost relationship.
Key Deliverables
WhatsApp campaigns, call campaigns, purchase campaigns, creative testing, performance reporting
SELECTED PROOF